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Turn Each Day Into Heyday

We deliver a better-as-a-service ecosystem of apps, devices, supplements and coaching designed around individual motion, nutrition and hydration needs. Our solutions are used by weekend warriors, personal trainers and progressive employers around the world to create better outcomes for themselves or the population they influence.

Smash Your Comfort Zone

We wanted to styr things up and change the way people manage the four pillars of health: fitness, nutrition, sleep and stress. Our approach to marrying wearable devices, digital intervention and customized supplements & functional foods is changing lives every day. And we're just getting started.


Sergio Radovcic
Founder & CEO
3 x Badwater 135 Ultramarathoner, 10 x Ironman
Ultraman, 10 x 100 Mile Ultramarathoner
Athlinks  LinkedIn

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CORE: The Power of U

Complete system of wearable devices, digital tools and customized supplements designed for the weekend warrior. Vitamins, proteins and electrolytes rooted in science & created using your own motion and biometric data.

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LIFE: Employee Engagement @ Scale

Foster healthy behaviors by engaging, coaching and rewarding your population using free wearable devices and digital tools designed to gamify and amaze. Reduce BMI, improve stress and create new social bonds with full privacy and peace-of-mind.

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PRO: Outcomes2

Develop one-on-one relationship with your clients beyond the hours spent in the gym. Review progress, deliver advice and sync up on a whole new level, whether you're working with 1 or 1,000 clients.

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ELITE: When It Matters Most

When your passion is your job, choosing the right supplements can mean the difference between competing and winning. Build your ultimate Elite supplement and food regimen using only the best ingredients, science and certifications.


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